The 2010 FIFA World Cup in South Africa will be groundbreaking as it will feature next-generation 3D technology. Sony has been enlisted for a media rights agreement as an official FIFA partner. This bond will help viewers see 3D images from an estimated 25 matches. Sports has never been as vivid as this!“This propels the football fan into a whole new viewing dimension and marks the dawning of a new era in the broadcasting of sport,” said FIFA Secretary General Jérôme Valcke. “We are proud that the FIFA World Cup can serve as a platform for advancing technology and the viewing experience, and are truly fortunate to have Sony as a partner in this endeavour.”
“The transition to 3D is underway, and, we, at Sony, intend to be leaders in every aspect. Our sponsorship of the FIFA World Cup allows us to leverage our cutting-edge 3D technology and premier products with dazzling content to produce a unique and totally compelling viewing experience. 3D viewers around the world will feel as though they are inside the stadiums in South Africa, watching the games in person,” said Sir Howard Stringer, Chairman, CEO and President of Sony Corporation.
So ready those popcorns and your soccer shoes as well… soon there won’t be any difference between watching and playing football.
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